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Office Hours To be announced.
Understanding the importance of research, marketing research and marketing communication research. Offered to Logistics Programme. Lectures and presentation of student assignments.
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical ykzelen of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Defining; marketing research, marketing information systems, ykselwn communications.
To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Introduction to marketing communication research methods and teach the students how these will be used in the business world. Defining quantitative and qualitative research ykwelen the concepts of positivism, post-positivism.
Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.
Defining the method of interview in marketing communication research. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Uluslararası İlişkilerde Çatışmadan Güvenliğe | Mustafa Aydin –
The course consists of the following topics: Understanding and being able to use the models and processes of marketing communication research. Prerequisites and Co-requisites None. Course Policies and Rules To be pazalama. Mode of Delivery Face -to- Face. Understanding and being able to use qualitative and quantitative research, positivism and post-positivism.
COURSE UNIT TITLE
Language of Instruction Turkish. Work Placement s None. Recomended Optional Programme Components None. Transfering the use of data, information and knowledge in research. Contact Details for the Lecturer s suhal.
iljeleri Defining the research process by marketing communication research models. Explaining the terms; data, information, primary and secondary sources. Explaining the importance of defining the data correctly in the research process.
Giresun University Lifelong Learning Programme
Assessment Criteria To be announced. Term or Year Learning Activities. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Cemwl the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Explaining the research process by marketing communication research models. Explaining the concept of research and defining its importance in the field of marketing communications. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages. Offered By Logistics Programme.